The Future of Retail: Instant Price Match
by: Ilya VedrashkoThe obvious future of in-store experience: you find something you like, reach into your pocket for a small device, scan the barcode, and the device tells you whether and were the same...
View ArticleOptimizing Retail for Frugal Times
by: Roger DooleyThe current economy is tough on retailers. These stores often operate on thin margins to begin with, and make most of their profit during the holiday season. Now, with buyers either...
View ArticleStarbucks & Saks
by: Jonathan Salem BaskinAs the economic meltdown continues to challenge our very premises about brands and selling, I'm intrigued to watch two well-known names respond to our dire circumstances in...
View ArticleMemo to Blockbuster's Agency
by: Jonathan Salem BaskinTo: Bob Chimbel, DDB Entertainmentcc: All Innovative Ad Execs Throughout the CosmosCongratulations on winning the Blockbuster account, and on using it as the prompt to pull...
View ArticleWho Owns Social Media?
by: David PolinchockThis article by Joseph Jaffe over at Adweek generated a whole lot of negative comments when it was put up earlier this week. Most of the comments seems to take Jaffe top task...
View ArticleAre Your Frontline Employees Part of Your SM Strategy? - Polinchock's Ponderings
David Teicher, writes in Ad Age, (What Marketers Can Learn From Starbucks' Foursquare Stumble) about a recent experience he had trying to use his coupon for being a Foursquare Mayor at his local...
View ArticleHow Can Retailers Use Online Content to Engage Customers In-store?
Guest Post by: Jo StrattmanRetailers are increasingly using digital signage to engage their customers in-store.According to a survey conducted by Point of Purchase Advertising International (POPAI),...
View ArticleBrand Experience Brief: The Walmart.com Store
(This is the first installment of “brand experience briefs” — insights from my audits of new retail and restaurant concepts.)What:the Walmart.com store two stores in shopping malls — one store is 3,000...
View ArticleThe Sales Associate of Tomorrow
The folks at Deloitte recently released, The Next Evolution: Store 3.0, a report on the readiness of retailers for the store of tomorrow. Although the report offers a somewhat limited and biased...
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